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Social Media Monitoring
What Is Social Media Monitoring?
Social media monitoring is the process of gathering and analyzing publicly available information on social networks and other online sources about a topic of relevance. It involves tracking conversations of importance to your brand or organization. Social media monitoring serves an especially important function during crisis management, as it allows you to see in real time if your messages are resonating with your key audiences and if there is any misinformation circulating that needs to be corrected. Small problems can become big ones if they are not rectified quickly and social media monitoring provides the capacity to identify such problems before they escalate.
What Makes Scott Juba’s Social Media Monitoring Different?
Anyone can use social media monitoring to provide a list of results. What Scott Juba of Radar Public Relations & Consulting does goes much deeper. Juba’s social media and online monitoring marries the data capturing of advanced monitoring with the human intelligence required to strategically analyze online discussion of vital interest to a client. From the perspective of a seasoned crisis communicator, he assesses the volume, tone and influence of the discussion. Clients are given regular reports that provide actionable intelligence.
How Does Scott Juba’s Social Media Monitoring Work?
You provide the details of your situation and Juba develops a list of keywords and search parameters for the engagement. He produces an initial report that gives a current look at the online landscape as it stands at that moment, assessing the level of conversation, how influential it is, who is driving it and if it poses a real reputation risk to your organization. If so, he advises on how and where to address it.
From there, Juba produces ongoing reports at whatever frequency is right for your organization. Reports can be delivered daily, weekly, bi-weekly, monthly, weekdays only or whatever schedule works for you. Each report will include the same type of actionable takeaways as the initial report did. Monitoring engagements can be started, stopped or paused at any time per the client’s discretion.
Contact Scott Juba today to discuss online monitoring for your organization at 216-210-3717 or scott.r.juba@gmail.com.
See what Jane Hulbert, co-founder of The Jane Group, says about Scott Juba's monitoring:
"Scott provides our schools with invaluable monitoring service and analysis, especially when they are managing a crisis. Scott delivers real time data and creates detailed daily recaps for the school. This is important information so the school can see what is being said about them, and the school can see if their messaging is on point. Beyond crisis management, schools use Scott to monitor and better understand social media trends, competitors and other relevant postings.
With the excellent monitoring, the school can adjust their messaging as needed and manage communications accordingly. Scott treats every school with the highest level of confidentiality, which is especially important in crisis management."
See more about Radar Public Relations & Consulting.